CARLSBAD, Calif. – This year, TaylorMade Golf will recognize “10 Years of Tradition” with our Major Championship commemorative logos at the 2013 Season Opener as the program that first began in 2003 has inspired more than a decade of special edition gear for our Tour Staff professionals competing on the game’s grandest stages. Below we’ve put together an archive gallery of every Season Opener logo we’ve created, from the first in 2003 to the newest one, set to debut at Augusta National next week. To help recognize the occasion, we’re letting you, our fans, vote on your favorite all-time Season Opener logo on our Facebook page. Below is a full explanation of the design inspiration for the new logo, featured above.
1.) The image of the bear is a tribute to the player who’s won the most green jackets, six.
2.) The six magnolias adorning the wreath around the bear’s neck symbolize each of his six victories at Augusta, in 1963, 1965, 1966, 1972, 1975 and 1986.
3.) The course is built on the former site of a nursery, thus each hole is named for a tree or shrub. The wreath’s holly leaves refer to the 1988 champion, who reached the 18th hole (named Holly) on Sunday tied for the lead, and hit his approach to six feet from a fairway bunker and holed the birdie putt to win by a stroke.
4.) The wreath’s maple leaves are a nod to the 2003 champion, the first and only winner to hail from Canada.
5.) The bear’s pose, including the open mouth and curve of the tongue, is evocative of the image of the “Rampant Lion” on the Royal Flag of Scotland, and is a reference to the 1988 champion’s Scottish heritage.
6.) The letters MMXIII (below the wreath) are the Roman numerals for 2013.