CARLSBAD, Calif. – This year, TaylorMade Golf will recognize “10 Years of Tradition” with our Major Championship commemorative logos at the 2013 U.S. Open as the program that first began in 2003 has inspired more than a decade of special edition gear for our Tour Staff professionals competing on the game’s grandest stages. Below we’ve put together an archive gallery of every U.S. Open logo we’ve created, from the first in 2003 to the newest one, set to debut at Merion Golf Club this week. To help recognize the occasion, we’re letting you, our fans, vote on your favorite all-time U.S. Open logo on our Facebook page. Below is a full explanation of the design inspiration for the new logo, featured above.
1.) Th1 1971 U.S. Open, contested at Merion’s East Course, was decided in a two-man playoff. The rattlesnake refers to the rubber snake the eventual Champion kept in his bag to entertain galleries. He tossed the snake at his opponent’s feet prior to teeing off not, as is widely believed, to unnerve him, but because his opponent asked to see it. The rattlesnake also evokes the universal symbol for medicine, a snake wound around a staff (Ascepius, the Greek god of medicine and healing, carries such a staff and snake), which is a reference to Merion’s 1934 and 1950 U.S. Open Champions, both of whom overcame serious health issues to win.
2.) The snake’s rattle is shaped and colored like the red wicker baskets that top the pins at Merion’s East Course, site of this year’s U.S. Open. The course architect got the idea from English sheepherders, who put round wicker baskets atop their staffs to protect their lunch from wildlife.
3.) The Liberty Bell, an icon of American independence and a symbol of the city of Philadelphia, is located just 10 miles from Merion.
4.) The letters MMXIII (at the top of the bell) are the Roman numerals for 2013.
Be sure and check out our gallery of every U.S. Open logo since 2003, featured below. Note: TaylorMade skipped the year 2004 in our special edition commemorative logo program for the U.S. Open and Open Championship as we launched the then-revoltionary r7 quad driver with Movable Weight Technology.