The AT&T is one of our favorite Tour stops, as celebrities mix with Tour pros at one of the most beautiful locations for golf on earth.

The views are stunning and the courses are challenging.  The atmosphere is laid back and the weather is a mixed bag. No wonder our Tour Staff pros love this event.
attproam-1211-640x426Making this week even more special for TaylorMade is that our that CEO, Mark King, is partnering in the Pro-Am with his long-time friend and 2014 Ryder Cup captain, Paul McGinley, while Dustin Johnson has teamed with The Great One, Wayne Gretzky.

The Truck was extra busy what with celebrities seeking our on-site service and expertise, plus we had extra personnel on hand to introduce amateurs to our new Project (a) golf ball, which is by far the most-played ball among the ams this week with 83 players trusting it.

This week we finally knocked Brian Gay’s trusty R1 out of his bag, which had been there since he won Humana two years ago. His new SLDR 430 10.5° gives him a stronger flight. He also likes the 430’s smaller shape. Charlie Wi also switched out of his R1 this week into a 10.5° SLDR. Charlie, who swings with robot-like consistency,  launched it noticeably higher and increased his carry by 7 yards versus his old R1 gamer. Steven Fox was another SLDR convert, replacing his R1 with a 10.5° SLDR 460 that has him launching the ball higher with less spin. New TM Tour Staff pro J.B. Holmes switched to a 12° SLDR 430 his week. Long-hitting J.B. in a 12° driver? That’s another Tour pro who’s learned the benefits of lofting up with SLDR. In total, 41 pros at AT&T played SLDR, making it the No. 1 driver model.
attproam-02028-640x425Brendan Todd, who is off to a fast start this year, switched into an SLDR 15° 3-wood. That’s a big deal because Brendan is typically reluctant to change equipment – especially his 3-wood. We spent time educating him on the entire SLDR family before jumping onto the launch monitor. The SLDR 3-wood gave him eight more yards of carry. Brendan was amazed at how much better SLDR performed than his gamer.

On the amateur front, we launched our new Project (a) ball for amateur golfers at Pebble Beach and were delighted to learn that after testing on the range, the amateur contestants appreciated its performance immediately by switching into the ball in vast numbers.

The results spoke for themselves:

– Project (a) was the #1 Golf Ball Model among amateur golfers with 83 in play (nearest competitor 25)

– TaylorMade was the #1 Golf Ball Brand among amateur golfers with 93 in play (nearest competitor 53)

– 60% of amateur balls in play at Pebble Beach were TaylorMade

That means that over 1/3 of ALL balls played at Pebble Beach (among the pro’s and amateurs) were TaylorMade.

Bag to clubs and this week we’re looking at Jason Day.

IN THE BAG SPOTLIGHT

JASON DAY

SLDR 460 10.5°

RBZ Tour 17.5 4-wood

TP MC 2 Iron

Tour Preferred MB (4-PW) Irons

ATV Wedge 52 &60

Ghost Monte Carlo putter

Tour Preferred X Golf Ball

adidas Golf apparel & footwear

Source: Darrell Survey

 

TAYLORMADE COUNT

AT&T Pebble Beach National Pro-Am

Drivers:
No. 1 with 75 in play
Fairways:
No. 1 with 97 in play
Hybrids:
No. 3 with 18 in play
Irons:
No. 1 with 45 sets in play
Wedges:
No. 2 with 99 in play
Balls:
No. 2 with 21 in play
Putters:
No. 3 with 19 in play

* No. 1 Amateur Ball Model with 83 in play

Source: Darrell Survey